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July 13, 2005
Flags have more meaning
Although their presence in todays society have become so common that they are seen for exactly what they are, Icaro Doria a brazillian designer aged only 25 is part of a team (with Luis Silva Dias, João Roque, Andrea Vallenti and João Roque) that came up with a flags campaign which looks at flags in an entirely different way.The magazine Revista Grande Reportagem is a Hard Journalism magazine, on the same line as the Times. The idea was to bring across the concept that the magazine offers profound journalism about topics of real importance to the world of today. This is how we thought of the concept Meet the World.
We started to research relevant, global, and current facts and, thus, came up with the idea to put new meanings to the colours of the flags. We used real data taken from the websites of Amnesty International and the UNO.
The campaign has been running in Portugal since January 2005. There are eight flags that portray very current topics like the division of opinions about the war in Iraq in the United States, the violence against women in Africa, the social inequality in Brazil, the drug trafficking in Columbia, Aids and malaria in Angola, etc.
The campaign, which utilizes the colours on a countries flag to portray significant (if not horrible) statistics for that particular country.
Absolutely brilliant if you ask me. (but you didn't. and I'll tell you anyways)
Posted by Patrick Stolk-Ramaker at July 13, 2005 12:14 PMPosted to Design
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